The rise of the Internet in the mid-1990s has had a revolutionary impact on our culture and commerce, and businesses began listing their products and services online for sale. Many people accepted and adopted this new method of shopping and began enjoying the benefits of being able to browse for products in online stores and marketplaces from the comfort of their homes. Fast-forward to today’s competitive business world, and businesses are finding that having e-commerce is more important than ever for them to stay competitive. This is especially true if a business wants to grow, expand their sales, and reach customers beyond their local vicinity. E-commerce enables all types of businesses, large and small, to reach their target markets around the world, 24 hours a day, 365 days a year, without the need for them to even be physically present. Not enabling your business for e-commerce in today’s times could even be risky, as you may lose sales and customers to your competition in just one click away.
Overcome Location & Time Limitations
If you have a physical store, you are able to serve your customers within the vicinity of your store location. But it doesn’t go much further than that. Additionally, your customers can only be served during your store business hours. With an e-commerce website, there are no limits and instead of serving just your city, the world is your playground and your business is open to millions of potential customers. But that’s not all. Your business can now be open 24 hours a day, 7 days a week, and 365 days a year. Each product page in your online store is like a sales person who doesn’t need breaks or holidays!