Why email marketing?
Email marketing is the single most effective and cost-effective online marketing tool available to businesses today. Email marketing services is very economical, there is no argument about that. Whether you do it yourself, or through an online marketing company, marketing to hundreds or thousands of customers via email is going to be very low-cost compared to traditional methods of marketing.
Besides being very inexpensive, there are many reasons why our email marketing services is more beneficial than traditional methods of marketing. Here are just a few:
Data is King
Today’s Information Age has shown that more than any other time in our history has information played such a vital role in the success of today’s businesses. Studies have shown that 85% of the world currently uses email. By collecting data about your customers—emails, birthdays, anniversaries, etc—you are building yourself a foundation of effective and cost-effective marketing for your business. By collecting data, information is leveraged to take your business’s online marketing campaign to the next level.
Go Digital vs. Print
In addition to the enormous cost-savings of sending a simple email versus printing out thousands of flyers and obtaining the manpower to distribute them, it is also more effective in terms of being able to reach your audience. Everyone reads their email, but not everyone looks at a flyer. With emails, you reach thousands of customers 24 hours a day, 7 days a week, and have intimate 1-on-1 communication with your customers. With flyers, it will most likely end up in the trash.