Why Logo & Brand Identity?
A good logo is a key element to your company’s success. It identifies your company and its products or services, and establishes a direct relationship with your existing and potential customers by providing them an identity that they can relate to. A strong logo will always leave a lasting impression in people’s minds. Combined with a strong brand identity, your logo’s impact on your customers is even more everlasting. Your brand identity is an essential element of your business. It not only gives your company, products or services a unique identity, but also creates credibility and loyalty with your existing and potential customers, and provides you with the capacity to gain even greater market share in your industry. There are many benefits to designing a good logo alongside with developing a strong brand identity, and the unity of these two essential elements will create an even greater benefit to business, including:
Increased Credibility & Loyalty
By designing a good, strong logo along with a professionally developed brand identity system, and using it throughout all of your business and marketing communications, you create a strong visual message about your company to your existing and potential customers. This visual message provides your customers a polished image of your business, and a lasting impression of stability and credibility. This in turn, establishes trust and loyalty among your customers, and helps your company stay ahead of your competition.
Influences Customers’ Choices
Brands go beyond tangible benefits. A good brand will take it one step further and create an emotional bond with your customers. This emotional bond with your customers provides your company with “emotional buttons” that you can use to appeal to your existing and potential customers, and act as a “short cut” in their decision-making process. Instead of wavering between alternatives and comparing the different options that are out there when there is really no clear point of difference, your customers can instantly select your brand – because they know what it stands for.