FAST FACT
Paid Per Click account for 64.6% of clicks for high commercial intent keyword searches. (Source: WordStream Study)
WHAT IS PAID PER CLICK?
Pay Per Click, also known as PPC, is an Internet advertising channel in which advertisers pay a fee each time one of their ads is clicked. PPC allows you to advertise your website online through search engine ads or banner ads on other websites and target your consumers by demographics and keyword searches. With PPC, you’re basically buying traffic to your website, instead of earning traffic organically. Search engine advertising is one of the most popular forms of PPC. Search engines will allow advertisers to bid against each other for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to your business offering. PPC also includes “display” advertisements, also known as “banner” ads. Banner ads are displayed on websites or search engine results along with content that is related to your business’s products or services.
WHY PAID PER CLICK?
Nobody clicks on Google Ads right? Wrong. Pay-Per-Click sponsored results actually account for 64.6% of clicks for high commercial intent keyword searches. That means your PPC ads get clicks from 64.6% of people who are looking to buy. This is 600 times higher than the click through rate for ads on a typical Facebook page. In addition to this, the top 3 search results are PPC sponsored ads and on average, they take 41.1% of the clicks on a search results page. Paid Per Click Ads dominate the search results when it comes to commercial keyword searches, and new & engaging ad formats are now driving even more click-through rates and ROIs for businesses using PPC. Among the many benefits of PPC advertising, here are some key benefits worth noting:
INSTANT SEARCH ENGINE VISIBILITY
Search Engine Optimization can take a long time and can be costly before you see any results. With PPC, you get top placement of your ad above search engine results immediately to thousands or even millions of viewers, and your targeted audience will be the ones clicking your ads. This means that you’ll be better able to convert your paid traffic into real sales a lot more quickly than months of search engine optimization. This is the best part of PPC – fast results.
HIGHLY TARGETED TRAFFIC
Whether you want to reach potential customers on the other side of the world, or potential customers right in your own backyard, with Pay-Per-Click marketing, you can target search engine users down to their city level location, their demographics, time of day they search, devices they use, network they use, and the keywords they use to conduct their searches. With PPC, you can narrow your target audience down to the exact demographics that you think will give you the highest return on your investment for each paid click to your website. Because of PPC’s ability to drive very highly targeted traffic to your website, many businesses in effect have reported high ROIs in their PPC campaigns.
CAPABILITY TO TEST & TRACK RECORDS
Pay-Per-Click is a great low-risk way for your business to test keywords, so that you can determine whether certain keywords are worth pursuing further or not. PCC allows you to track all of your costs, performance, and website visitor statistics, so that you can know exactly which keywords and ads are working, and which are not. This way, you can narrow down the keywords that have been tried and tested, and use those keywords to give your business the best results. And the keywords that do not produce can be removed. Additionally, this also helps you to determine whether a search engine optimization (SEO) campaign for your website might be worthwhile to pursue.
INSTANT SEARCH ENGINE VISIBILITY
Search Engine Optimization can take a long time and can be costly before you see any results. With PPC, you get top placement of your ad above search engine results immediately to thousands or even millions of viewers, and your targeted audience will be the ones clicking your ads. This means that you’ll be better able to convert your paid traffic into real sales a lot more quickly than months of search engine optimization. This is the best part of PPC – fast results.
HIGHLY TARGETED TRAFFIC
Whether you want to reach potential customers on the other side of the world, or potential customers right in your own backyard, with Pay-Per-Click marketing, you can target search engine users down to their city level location, their demographics, time of day they search, devices they use, network they use, and the keywords they use to conduct their searches. With PPC, you can narrow your target audience down to the exact demographics that you think will give you the highest return on your investment for each paid click to your website. Because of PPC’s ability to drive very highly targeted traffic to your website, many businesses in effect have reported high ROIs in their PPC campaigns.
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Things we have Done
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