Why video marketing?
With advertisements that are comprised of text, a potential customer has to read through all the text to understand the message that’s being communicated. This requires time and effort on the potential customer’s part, which doesn’t make it very efficient. If the same message was communicated through a visual demonstration, however, it would take less of their time and the target customer will grasp the message much more easily. A visual illustration has a lot more potential to make an impact on the minds of viewers, and help viewers to retain the message for a longer period of time. In addition to the attractive appeal of visual demonstrations, there are many other benefits associated with video marketing that can help your business.
Improved SEO Ranking
One of the best advantages of video marketing is that search engines like Google or Bing are eager to include videos in the search engine results. This means that your videos get indexed quickly, and its gets more visibility, especially videos that have been uploaded to YouTube. YouTube is owned by Google, so all of its videos gets indexed. This means that your videos receive quality backlinks, and the quality of your backlinks that your website receives significantly improves your search engine ranking.
Attract More New Visitors
Video marketing has the potential to attract a lot of new visitors. There are many video upload sites for you to share your video, like YouTube, DailyMotion, Vimeo, and so forth. And the best thing about it is that it is completely free to share your video on all these sites. The more places that you upload and share your video, the greater the chance of your video getting shared by others through social media, and the better the chance of your video going viral. That’s the wonderful thing about videos. It’s easy to share, so if someone likes your product or service, then there’s a good chance of your video being shared to their friends in their social network as well.