WHAT IS SOCIAL MEDIA MARKETING?

Social Media Marketing is the process of gaining website traffic or attention through social media networks like Facebook, Twitter, or Instagram.

Social Media Marketing campaigns usually focus on creating interesting content that attracts viewers’ attention and encourages them to share it with their social networks. The result is word of mouth via the Internet through channels like social networks, websites, instant messages, news feeds, and so forth. When your message spreads from user to user, as opposed to from your company to the user, it will resonate much better because it comes from a trusted 3rd-party source.

WHY SOCIAL MEDIA MARKETING?

Social Media is changing the way people connect with each other, and it’s also one of the best ways for companies to connect with their customers when they’re not face-to-face. By connecting with your customers, you keep them happy, and when they are happy, they like you more. And when like you more, the more likely it is they tell other people about you. Social Media is really nothing more than people talking to other people, and every time they say something about you, it can be heard by dozens, even hundreds of people who might be interested in what you’re doing.

INCREASE BUSINESS EXPOSURE

The #1 benefit businesses get from social media is increased exposure. In fact, 89% of all marketers have indicated that their social media efforts have generated more exposure for their business. Facebook and Twitter alone have 1.5 billion users globally. Social media provides your business to have massive exposure due to its worldwide access. This allows your business to expand beyond your local area to a larger community. With social media your exposure moves beyond county, state, and national lines.

KEEP CUSTOMERS ENGAGED

Social Media is an excellent way to keep your customers engaged, and up-to-date on the latest news, events, and happenings with your business. Whether you want to introduce a new product or service, talk about an existing one, or just let your customers know what your business is up to right now, with social media, you can easily have that conversation with your customers about it. Customers look forward to these conversations, and their enthusiasm will bring in a great deal of potential business for you as well.

BUILD A NETWORK

In the real world and online world, having a good network makes life a lot easier. It is much easier to build a network online, since social media has the capability to reach out to thousands of people at once. This allows you to reach out to a larger base of potential customers, and provides you with the capacity to build a strong network to improve your marketing potential.

INSIGHT ABOUT YOUR CUSTOMERS

One of the biggest advantages of social media is that it allows you to gather marketplace intelligence about your customers. Social media provides you with unlimited opportunities to interact with your current and potential customers in real-time. You have the ability to engage your customers in conversations about your products, services, events, and so forth. And since most social media users are there to socialize, they are more than willing to talk to you, and provide you with the valuable insight that you need about your customers.

IMPROVED SEO RANKING

By having social media accounts on multiple platforms, your company can improve its ranking on search engines. This will boost your visibility in search engines, which in turn will boost the number of visitors who find your website when searching keywords related to your industry. This means that your company reaches more potential customers, and potentially improves your bottom line.