FAST FACT

Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

WHAT IS VIDEO MARKETING?

Video Marketing is a promotional strategy using short, attractive, and educational videos by companies, either on their own websites or distributed through websites like YouTube and DailyMotion, to promote their products and services. The main purpose of creating these videos is to spread the awareness of the company’s products and services. The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.

WHY VIDEO MARKETING?

With advertisements that are comprised of text, a potential customer has to read through all the text to understand the message that’s being communicated. This requires time and effort on the potential customer’s part, which doesn’t make it very efficient. If the same message was communicated through a visual demonstration, however, it would take less of their time and the target customer will grasp the message much more easily. A visual illustration has a lot more potential to make an impact on the minds of viewers, and help viewers to retain the message for a longer period of time. In addition to the attractive appeal of visual demonstrations, there are many other benefits associated with video marketing that can help your business.

IMPROVED SEO RANKING

Video marketing has the potential to attract a lot of new visitors. There are many video upload sites for you to share your video, like YouTube, DailyMotion, Vimeo, and so forth. And the best thing about it is that it is completely free to share your video on all these sites. The more places that you upload and share your video, the greater the chance of your video getting shared by others through social media, and the better the chance of your video going viral. That’s the wonderful thing about videos. It’s easy to share, so if someone likes your product or service, then there’s a good chance of your video being shared to their friends in their social network as well.

ATTRACT MORE VISITORS

Video marketing has the potential to attract a lot of new visitors. There are many video upload sites for you to share your video, like YouTube, DailyMotion, Vimeo, and so forth. And the best thing about it is that it is completely free to share your video on all these sites. The more places that you upload and share your video, the greater the chance of your video getting shared by others through social media, and the better the chance of your video going viral. That’s the wonderful thing about videos. It’s easy to share, so if someone likes your product or service, then there’s a good chance of your video being shared to their friends in their social network as well.

ENGAGEMENT DRIVES PURCHASES

Another great benefit of video marketing is that it gets your visitors involved with your website, and engaged with your content. In fact, according to MarketingSherpa, viewers spend 100% more time on pages with videos on them. And according to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product video. The combination of these two—keeping visitors on your website for a longer period of time & educating them about your products—has a powerful effect, and translates into a much greater chance that visitors will purchase your products

CONNECT WITH YOUR AUDIENCE

People prefer to do business with those that they like and trust. And videos help your potential customers get to know you much more easily than words ever can. With videos, people can connect with a human face, a voice, and a personality, so emotions can be communicated so much more powerfully through a video than with text. Audiences want to see the heart, people and characters behind the company name and logo, and video marketing is one of the best ways to make that happen. Videos helps customers feel like they know you, even before they’ve met you.